We have seen the advent of consumer video sharing (ala YouTube, MySpace, Google Video) in 2006, yet enterprises – corporate, government, and education – have been relatively slow to adopt video initiatives as either externally or internally. It is clear that rich media is much more effective at delivering compelling, engaging, high-impact messages, whether it be advertising or promotionally oriented for an external audience, or education-oriented to drive workforce efficacy. The barriers to adoption in the enterprise include internal IT experience in implementation, cost of bandwidth and infrastructure, concerns about security and digital rights management, questionable user experience, and cost of support – to name a few of the inhibitors. If it were possible to overcome all of these limitations, adoption in the enterprise would be significantly accelerated, and the early adopters would drive significant competitive advantage over the laggards
